https://www.kristenweissman.com/chotto-motto daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b4444c98a922d33d9fdc2fa/1531200647236/ CATALOGS >> Flyers + Minis - OFFICEMAX 2008 DATED GOODS OFFICE SUPPLIES CATALOG FLYER (NOVEMBER) DESCRIPTION/CONTRIBUTION: Part of two-member team responsible for the look and feel of OfficeMax’s monthly flyers. Designed master page templates, chart styles, type treatments, specialty page spreads and covers. Art directed cover photography and worked with in-house production team to maintain design standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f0103ce6474b254d777/1531200647236/KWeissman_2008AcqRet8_.png CATALOGS >> Flyers + Minis - OFFICEMAX 2008 DATED GOODS OFFICE SUPPLIES CATALOG FLYER (NOVEMBER) DESCRIPTION/CONTRIBUTION: Part of two-member team responsible for the look and feel of OfficeMax’s monthly flyers. Designed master page templates, chart styles, type treatments, specialty page spreads and covers. Art directed cover photography and worked with in-house production team to maintain design standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f01758d4684858890c1/1531200653278/KWeissman_2008AcqRet10_.png CATALOGS >> Flyers + Minis - OFFICEMAX 2009 OFFICE SUPPLIES CATALOG FLYER (OCTOBER) DESCRIPTION/CONTRIBUTION: Part of two-member team responsible for the look and feel of OfficeMax’s monthly flyers. Designed master page templates, chart styles, type treatments, specialty page spreads and covers. Art directed cover photography and worked with in-house production team to maintain design standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f0303ce6474b254d7a6/1531200658412/KWeissman_2008AcqRet11_.png CATALOGS >> Flyers + Minis - OFFICEMAX 2008 OFFICE SUPPLIES CATALOG (NOVEMBER) DESCRIPTION/CONTRIBUTION: Part of two-member team responsible for the look and feel of OfficeMax’s monthly flyers. Designed master page templates, chart styles, type treatments, specialty page spreads and covers. Art directed cover photography and worked with in-house production team to maintain design standards. AWARDS: 2009 Hermes Creative Awards :: Platinum :: Publications/Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f082b6a284a322a8b6b/1531200687655/KWeissman_2008TechBrochure.png CATALOGS >> Flyers + Minis - OFFICEMAX 2008 TECHNOLOGY CATALOG FLYER DESCRIPTION/CONTRIBUTION: Lead designer for OfficeMax’s Technology catalog flyer. Responsible for the look and feel of the entire catalog. Designed master page templates, chart styles and type treatments. Designed specialty page spreads and covers. Art directed all photography. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f04352f53904bb696bf/1531200695365/KWeissman_2009AcqRet4_.png CATALOGS >> Flyers + Minis - OFFICEMAX 2009 OFFICE SUPPLIES CATALOG FLYER (APRIL) DESCRIPTION/CONTRIBUTION: Part of two-member team responsible for the look and feel of OfficeMax’s monthly flyers. Designed master page templates, chart styles, type treatments, specialty page spreads and covers. Art directed cover photography and worked with in-house production team to maintain design standards. AWARDS: 2010 Hermes Creative Awards :: Platinum :: Publications/Catalog https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f05562fa77b8dbf9356/1531200702038/KWeissman_2009AcqRet9_.png CATALOGS >> Flyers + Minis - OFFICEMAX 2009 OFFICE SUPPLIES CATALOG FLYER (SEPTEMBER) DESCRIPTION/CONTRIBUTION: Part of two-member team responsible for the look and feel of OfficeMax’s monthly flyers. Designed master page templates, chart styles, type treatments, specialty page spreads and illustrated covers. Art directed new product photography and worked with in-house production team to maintain design standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f0703ce6474b254d946/1531200707341/KWeissman_2010AcqRet_.png CATALOGS >> Flyers + Minis - OFFICEMAX 2010 BACK TO BASICS OFFICE SUPPLIES CATALOG FLYER DESCRIPTION/CONTRIBUTION: Designed master page templates, chart styles, type treatments, specialty page spreads and cover to align with the look of the 2010 Back to Basics campaign. AWARDS: 2010 The Communicator Awards :: Award of Distinction :: Business to Consumer. Part of the Back to Basics Campaign 2010 Retail Advertising & Marketing Association (RAMA) RACies Award :: Silver :: Integrated Media Campaign. Part of the Back to Basics Campaign https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438cbf0e2e721474633ccf/5b438f0c352f53904bb6995c/1531200713020/KWeissman_OMXGuide.png CATALOGS >> Flyers + Minis - OFFICEMAX MINI CATALOG LAYOUT AND STYLE PAGES CHALLENGE: Design a mini-catalog featuring top selling office products. SOLUTION/CONTRIBUTION: Created look and feel of catalog. Designed master pages, determined styles, art directed photo shoot, and produced style guide for catalog. https://www.kristenweissman.com/the-ruse daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b44416f575d1f575c2ac425/1531198868157/ ADVERTS + BROCHURES - UNITED AIRLINES 2001 AD CAMPAIGN SOLUTION/CONTRIBUTION: Examples of Domestic and International ads created or standardized for the 2001 Ad Campaign. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438ea3575d1f1528789e7f/1531198868157/KWeissman_2001UALWhiteAds.png ADVERTS + BROCHURES - UNITED AIRLINES 2001 AD CAMPAIGN SOLUTION/CONTRIBUTION: Examples of Domestic and International ads created or standardized for the 2001 Ad Campaign. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438ea3352f53904bb67b39/1531198985376/KWeissman_2003UALBlueBoxAds.png ADVERTS + BROCHURES - UNITED AIRLINES 2003 AD CAMPAIGN SOLUTION/CONTRIBUTION: Examples of Domestic and International ads created or standardized for the 2003 Ad Campaign. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438ea5aa4a99ba1fd170d7/1531199084893/KWeissman_2004UALBlueBarAds.png ADVERTS + BROCHURES - UNITED AIRLINES 2004 AD CAMPAIGN SOLUTION/CONTRIBUTION: Examples of Domestic and International ads created or standardized for the 2004 Ad Campaign. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438ea82b6a284a322a70fa/1531199167470/KWeissman_2006UALRhapAdsB%2BA.png ADVERTS + BROCHURES - UNITED AIRLINES AD CAMPAIGN (2005-2007) BRANDING EXAMPLE SOLUTION/CONTRIBUTION: Example of typical ad that needed reworking to comply with brand standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438ea8758d46848588760e/1531199416555/KWeissman_2009OMXPLBrochure.png ADVERTS + BROCHURES - OFFICEMAX PRIVATE LABEL BROCHURE DESCRIPTION/CONTRIBUTION: Brochure introduced four new Private Brands (TUL, DiVOGA, Infuse and Ascend) designed exclusively for OfficeMax. Collaborative development of master page templates, chart styles, page layouts and type treatments to express each Brand’s personality. AWARDS: 2011 Hermes Creative Awards >> Gold >> Publications/Brochure https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438ea9575d1f152878a02a/1531199459442/KWeissman_2010OXClearMagazine2.png ADVERTS + BROCHURES - INFUSE BULLETIN BOARDS AD DESCRIPTION/CONTRIBUTION: Co-created Private Brand ad to introduce new products designed exclusively for OfficeMax. AWARDS: 2010 The Communicator Awards >> Gold Award of Excellence >> Magazine Ad https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b438eaa70a6ad9aaff545e3/1531199541325/KWeissman_2011OMXAds.png ADVERTS + BROCHURES - OFFICEMAX AND TUL ADS SOLUTION/CONTRIBUTION: Description to follow shortly… https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d0a8a922da814bc63c3/5b4441290e2e7292fc8ac3f5/1531199849011/KWeissman_2006UALRhapAds1.png ADVERTS + BROCHURES - UNITED AIRLINES AD CAMPAIGN (2005-2007) BRANDING EXAMPLE SOLUTION/CONTRIBUTION: Example of typical ad that needed reworking to comply with brand standards. https://www.kristenweissman.com/american-portraiture daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b44465e758d46c386602a9a/1531201118693/ DIGITAL + DIRECT MAIL - OFFICEMAX 2009 BACK TO SCHOOL DIRECT MAIL DESCRIPTION/CONTRIBUTION: Created direct mail pieces in the Back to School campaign style, ensuring campaign standards were upheld to maintain consistency across collateral. AWARDS: 2010 The Communicator Awards >> Award of Distinction >> Advertising Campaign https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f4103ce6474b254e7f3/1531201118693/KWeissman_2009BTSDM.png DIGITAL + DIRECT MAIL - OFFICEMAX 2009 BACK TO SCHOOL DIRECT MAIL DESCRIPTION/CONTRIBUTION: Created direct mail pieces in the Back to School campaign style, ensuring campaign standards were upheld to maintain consistency across collateral. AWARDS: 2010 The Communicator Awards >> Award of Distinction >> Advertising Campaign https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f411ae6cfc54143d192/1531200770353/KWeissman_2009OMXMaxPerksLand.png DIGITAL + DIRECT MAIL - OFFICEMAX MAXPERKS LANDING PAGE DESCRIPTION/CONTRIBUTION: Created new Recycling header and banners for MaxPerks Landing pages. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f4270a6ad9aaff56e84/1531200798156/KWeissman_2010OMXCharityGolf.png DIGITAL + DIRECT MAIL - OFFICEMAX 2010 AND 2011 CHARITY CLASSIC GOLF OUTING DESCRIPTION/CONTRIBUTION: Responsible for the new look and feel for the 2010 OfficeMax Charity Classic. Streamlined the event registration process by creating PDF forms. All correspondence was delivered via email; participants filled out PDF form and then returned to the event coordinator for processing. In 2011, the process was streamlined further when the event materials were developed into a website. Created new Charity Classic logo, designed and developed PDF forms, and translated collateral into web-ready deliverables. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f43f950b799a50ff938/1531200953194/KWeissman_2011OMXGoodWorks1.png DIGITAL + DIRECT MAIL - OFFICEMAX GOODWORKS WEB AND EMAIL SAMPLES SOLUTION/CONTRIBUTION: Developed web and email samples for the GoodWorks program. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f431ae6cfc54143d1c7/1531200985226/KWeissman_2011OMXGoodWorks2.png DIGITAL + DIRECT MAIL - OFFICEMAX GOODWORKS DIGITAL STYLE GUIDE SOLUTION/CONTRIBUTION: Developed style guide for the GoodWorks program. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f44aa4a99ba1fd19ca0/1531200879872/KWeissman_2011OMXIntegSolWeb.png DIGITAL + DIRECT MAIL - OFFICEMAX INTEGRATED SOLUTIONS LANDING PAGE CONCEPTS SOLUTION/CONTRIBUTION: Developed and illustrated potential solutions for the new Integrated Solutions landing pages. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438d7788251b797e763846/5b438f4c03ce6474b254ea39/1531200913190/KWeissman_OMXBestSchoolYearWeb.png DIGITAL + DIRECT MAIL - OFFICEMAX BACK TO SCHOOL EMAIL CONCEPTS SOLUTION/CONTRIBUTION: Concepted potential solutions to the Back To School email campaign. https://www.kristenweissman.com/brine-pickles daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b44474a562fa7fde6fa88f4/1531154315627/ DIY PROJECTS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dad352f53904bb63e8e/5b438f780e2e724d93acff13/1531154315627/KWeissman_DIY1_Big.png DIY PROJECTS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dad352f53904bb63e8e/5b438f78758d46848588acc5/1531201286159/KWeissman_DIY2_Big.png DIY PROJECTS - DIY FIREPLACE: I primed and painted the built-in bookshelves. Then primed and painted the stone surround of the fireplace after fixing cracks in the stone slabs. I stripped, sanded and refinished the mantel with a homemade stain made from steel wool, vinegar and coffee. Finally, I masked off and spray painted the brass insert in place with Rust-Oleum High-Heat spray paint in Flat Black. POWDER ROOM: I painted the walls and cabinets. I then refinished the faux marble sink with Rust-Oleum’s Tub and Tile refinishing kit. HALL BATH: I primed and painted the cabinets, replaced the medicine cabinet and light fixture, regrouted the tub tile and removed glass shower doors. I then refinished powder blue Corian sink with the concrete overlay technique I used in the kitchen. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dad352f53904bb63e8e/5b438f7a88251b797e76bd1d/1531201354362/KWeissman_DIY3_Big.png DIY PROJECTS MASTER BATH: The Master Bath had the original 70’s skin-toned toilet and shower surround, as well as a faux marble sink. The floor also was missing the majority of its grout. I removed the rusted glass doors and caulked the holes in the surround. I then used Rust-Oleum’s Tub and Tile Refinishing Kit on the shower surround and sink. I regrouted the tile floor and my husband replaced the toilet with a white, more-efficient model. I primed/painted the cabinet and spray painted the original hinges. Finally, I recaulked the shower and sink and then replaced light fixture, faucet, shower head and cabinet hardware with new. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dad352f53904bb63e8e/5b438f7a88251b797e76bd23/1531201196995/KWeissman_DIYDollhouse_Big.png DIY PROJECTS - PLASTIC DOLLHOUSE REHAB PROJECT (USING RUST-OLEUM) CHALLENGE: Rehab a second-hand plastic Fisher-Price Loving Family Dollhouse with spray paint to create a customized, gender-neutral house reminiscent of the home we would soon be moving from for my two young children. SOLUTION: Completely disassembled, masked and sprayed house and furniture in a month-long process that resulted in a one-of-kind, extremely detailed keepsake. Became extremely proficient at planning and problem-solving the steps needed to produce quality work while accounting for temperature, drying time and masking. https://www.kristenweissman.com/death-by-xoko daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b444ce90e2e7292fc8c1889/1531201665423/ IDENTITY >> Logos & Collateral - OFFICEMAX LOGOS DESCRIPTION/CONTRIBUTION: Designed “Work With Us” tagline, OfficeMax Charity Classic Logo, and OfficeMax Ethics & Compliance Logo https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dc070a6ad9aaff50aab/5b4391500e2e724d93ad743f/1531201665423/KWeissman_OMXLogos.png IDENTITY >> Logos & Collateral - OFFICEMAX LOGOS DESCRIPTION/CONTRIBUTION: Designed “Work With Us” tagline, OfficeMax Charity Classic Logo, and OfficeMax Ethics & Compliance Logo https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dc070a6ad9aaff50aab/5b438feaaa4a99ba1fd1c69e/1531154699138/KWeissman_OMXLogos.png IDENTITY >> Logos & Collateral https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dc070a6ad9aaff50aab/5b438fea8a922de42458d330/1531202793988/KWeissman_UALBiz1.png IDENTITY >> Logos & Collateral - UNITED AIRLINES BUSINESS1 LOGO REDESIGN SOLUTION/CONTRIBUTION: Refreshed the existing Business1 Logo for a new product offering re-launch. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dc070a6ad9aaff50aab/5b439102dc3f5c511dc0ecaa/1531154413795/KWeissman_OMXLogos.png IDENTITY >> Logos & Collateral https://www.kristenweissman.com/new-project daily 0.75 2018-07-17 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b444aa08a922d33d9fe6a71/1531201716696/ PACKAGING >> Ace Hardware - ACE BRAND SPRAY PAINT AND RUST STOP PACKAGING UPDATE CHALLENGE: Refresh the look of existing spray paint packaging while updating copy to meet the new 2017 regulatory updates for aerosol coatings. SOLUTION: Created a consistent family appearance of products across the entire line. Improved feature and benefits by positioning callouts more prominently on packaging. Refreshed the color palette of the Ace Premium line to modernize the color offering. CONTRIBUTION: Part of four-person design team. Personally developed imagery, conducted color studies and determined hero should be color-matched to each paint can color, designed product title lockups of all non-Rust Stop items, tested hierarchy and placement of feature and benefit copy. ADDITIONAL CREDIT: Ted Mielas, Aldo Peralto, Al Krasauskas AWARDS: 2017 BrandPackaging Design Gallery People’s Choice Awards :: People’s Choice Award :: Metal Packaging https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b4390a22b6a284a322af43c/1531201716696/KWeissman_AceSprayPaint_Big.png PACKAGING >> Ace Hardware - ACE BRAND SPRAY PAINT AND RUST STOP PACKAGING UPDATE CHALLENGE: Refresh the look of existing spray paint packaging while updating copy to meet the new 2017 regulatory updates for aerosol coatings. SOLUTION: Created a consistent family appearance of products across the entire line. Improved feature and benefits by positioning callouts more prominently on packaging. Refreshed the color palette of the Ace Premium line to modernize the color offering. CONTRIBUTION: Part of four-person design team. Personally developed imagery, conducted color studies and determined hero should be color-matched to each paint can color, designed product title lockups of all non-Rust Stop items, tested hierarchy and placement of feature and benefit copy. ADDITIONAL CREDIT: Ted Mielas, Aldo Peralto, Al Krasauskas AWARDS: 2017 BrandPackaging Design Gallery People’s Choice Awards :: People’s Choice Award :: Metal Packaging https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b43909e70a6ad9aaff5c5f4/1531201755665/KWeissman_AceBrushOn_Big.png PACKAGING >> Ace Hardware - ACE STAIN LABEL PACKAGING UPDATE CHALLENGE: Update Stain Labels to follow the newly redesigned Spray Paint category. SOLUTION: Created a consistent family appearance of products across the entire line. Improved feature and benefits by positioning callouts more prominently on packaging. Refreshed the color palette of the Ace Premium line to modernize the color offering. CONTRIBUTION: Part of four-person design team. Personally developed imagery, conducted color studies and determined hero should be color-matched to each paint can color, designed product title lockups, tested hierarchy and placement of feature and benefit copy. ADDITIONAL CREDIT: Ted Mielas, Aldo Peralto, Al Krasauskas https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b4390a1562fa7b500ad09be/1531201785289/KWeissman_AceScrews_Big.png PACKAGING >> Ace Hardware - ACE SCREW PROGRAM REDESIGN CHALLENGE: Refresh the look of existing screw packaging to align with recently redesigned Ace Brand Nail program. SOLUTION: Updated packaging to mirror architecture of the Nail program. Colors for each category were updated to new brand colors and defined by application. Elements were used to visually distinguish between ‘Best’ and ‘Better’ in each category. ‘Best’ screws used a Premium feature flag, Stainless Steel icon and metallic gray 1 lb. boxes. Red boxes and lids were used for ‘Better’ and ‘Good’ tier. ‘Better’ screws utilized the Ceramic Coated feature flag. CONTRIBUTION: Project Design Lead. Researched screw category across competition. Tested solutions for copy placement and design elements with in-house panel. Worked with Brand Managers to revise and standardize product names and descriptions. Modified brand standards to create design exceptions for category’s special requirements. Designed lead artwork for each variation and tier of packaging. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b4390a0575d1f152879236b/1531201879172/KWeissman_AceLEDWorklights_Big.png PACKAGING >> Ace Hardware - ACE LED WORK LIGHT PACKAGING REFRESH CHALLENGE: Integrate expanding product assortment containing new non-premium products into the existing Work Lights program. Increase visibility of Lumens by removing from the color bar and highlight Warranty and Energy Saving features consistently across line. SOLUTION/CONTRIBUTION: Co-designed new product packaging, ensuring consistency across the line. Redesigned the International Work Light SKU for horizontal or vertical orientation on shelf. Added new Lighting Fact Chart and new, large Lumen Icon ADDITIONAL CREDIT: Aldo Peralta https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b43909f6d2a737b1b09575d/1531201939420/KWeissman_AceInsect_Big.png PACKAGING >> Ace Hardware - ACE INSECT KILLER PACKAGING FOR LATIN AMERICA CHALLENGE: Introduce a new assortment of indoor and outdoor insect killer units and replacement bulbs for the Latin American market and make finding the right replacement bulb easy for the consumer. SOLUTION: Colors where used to differentiate products by the three coverage areas. Replacement bulb icon on product packaging matched color band on bulb packaging. Illustration was created for the outdoor units to demonstrate where the product should be located and clear, concise bullet points were used for product features. French was eliminated from the packaging allowing more room for typography. CONTRIBUTION: Developed new brand standards for equal prominence English and Spanish for the Latin American region. Created packaging, devised a color-coding strategy that aligned with competitors colors already in market for certain bulb types. Designed replacement bulb icon and color-coding. ADDITIONAL CREDIT: Aldo Peralta (Illustration) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b43909f562fa7b500ad0991/1531201909321/KWeissman_AceLEDBulb1_Big.png PACKAGING >> Ace Hardware - ACE LED BULB PACKAGING REFRESH FOR NON-DOMESTIC REGIONS (2014/2017) CHALLENGE: Develop packaging for the International, Latin America and MENA markets that increase shopability by providing more information on package. SOLUTION/CONTRIBUTION: Project Design Lead. Developed cleaner packaging that highlighted most important features. Used color blocking to quickly distinguish color temperature. Black feature band on front and hang tab differentiates bulbs with dimming capabilities. Modified icons to illustrate type and color temp of bulb all in one chart. Incandescent wattage equivalent deemed more important to consumer than the LED wattage of bulb, so therefore that number became more prominent. Additional icons showing application for bulb type added. French removed altogether during 2nd refresh and an alternate English-only version was developed for some stores in the MENA region where non-Arabic containing packaging was viewed as a superior product. ADDITIONAL CREDIT: Aldo Peralta https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b4390a1352f53ca394b3e0f/1531201999628/KWeissman_AceSoil_Big.png PACKAGING >> Ace Hardware - ACE GARDEN SOIL PACKAGING CONCEPTS CHALLENGE/CONTRIBUTION: Created concepts for part of the refresh of Ace Soil Program https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b4390a41ae6cfc541442c4c/1531201966885/KWeissman_Projex_Big.png PACKAGING >> Ace Hardware - PROJEX BRAND REDESIGN CHALLENGE: Refresh an International Private Label to a “tougher” look and feel and adapt standards for use in the Domestic marketplace. SOLUTION/CONTRIBUTION: Designed logo and co-designed look and feel of packaging. ADDITIONAL CREDIT: Ted Mielas (Co-designer) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b43909e1ae6cfc541442b19/1531201814060/KWeissman_AceAutomotive_Big.png PACKAGING >> Ace Hardware - ACE BRAND EXTENSION – AUTOMOTIVE CHALLENGE: Concept solutions to extend the Ace Brand into the Automotive category using non-specific car imagery. SOLUTION/CONTRIBUTION: Designed a variety of concepts and one was chosen as the final design when the program moves forward. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dcd0e2e721474638031/5b444a778a922d33d9fe66c6/1531202208682/KWeissman_AcePkArabic_Big.png PACKAGING >> Ace Hardware - Ace Private Label Packaging for North Africa/Middle East (MENA) Region Description to follow... https://www.kristenweissman.com/packaging-ace-pl-standards daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b444b87562fa7fde6faf4ac/1531202335053/ PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE PRIVATE LABEL PACKAGING STANDARDS — REGIONAL PACKAGING OVERVIEW SOLUTION/CONTRIBUTION: Project Design Lead. Developed English/Spanish/French equal-prominence packaging standards for the new International region. Developed English/French equal-prominence standards that adhered to the stringent packaging requirements in the Canadian market. Developed English/Spanish equal-prominence standards for the growing Latin American market. Researched Arabic packaging and developed English/Arabic equal-prominence packaging so Ace could approach and get a foot-hold in the MENA (Middle East/North Africa) region. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dde575d1f1528786b45/5b439187758d468485892922/1531202335053/KWeissman_AcePkRegional_Big.png PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE PRIVATE LABEL PACKAGING STANDARDS — REGIONAL PACKAGING OVERVIEW SOLUTION/CONTRIBUTION: Project Design Lead. Developed English/Spanish/French equal-prominence packaging standards for the new International region. Developed English/French equal-prominence standards that adhered to the stringent packaging requirements in the Canadian market. Developed English/Spanish equal-prominence standards for the growing Latin American market. Researched Arabic packaging and developed English/Arabic equal-prominence packaging so Ace could approach and get a foot-hold in the MENA (Middle East/North Africa) region. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dde575d1f1528786b45/5b43918a03ce64ad98960889/1531202363082/KWeissman_AcePkStandard1_Big.png PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE BRAND PRIVATE LABEL STANDARDS — MANUAL SOLUTION/CONTRIBUTION: Project Design Lead. Responsible for coordinating, organizing, updating, writing and outputting the final 300+ Ace Brand Private Label Standards Manual. Corrected the existing Domestic Standards Manual and developed all the new standards, artwork and copy needed to illustrate the creation of new regional styles. Created an InDesign book file that brought together each regional guide into one document so master pages, styles and cross-references could be standardized and maintained. Added bookmarks so exported PDFs were interactive and easy to navigate. Created detailed Cheat Sheets and Templates for each region thereby providing Shanghai designers and global vendors the tools needed to create the cohesive packaging Ace needs for global brand recognition. The completed Brand Standards has decreased revisions cycles, as well as expedited artwork creation, which in turn increases speed to market. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dde575d1f1528786b45/5b43918a2b6a284a322b2436/1531202381482/KWeissman_AcePkStandard2_Big.png PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE BRAND PRIVATE LABEL STANDARDS — MANUAL (CONT’D) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dde575d1f1528786b45/5b43918b758d468485892a07/1531202399154/KWeissman_AcePkStandard3_Big.png PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE BRAND PRIVATE LABEL STANDARDS — MANUAL (CONT’D) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dde575d1f1528786b45/5b43918c8a922de424593482/1531202418166/KWeissman_AcePkStandard4_Big.png PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE BRAND PRIVATE LABEL STANDARDS — MANUAL (CONT’D) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438dde575d1f1528786b45/5b43918d758d468485892ac5/1531202439740/KWeissman_AcePkStandardCS1_Big.png PACKAGING >> Ace Private Label Brand Standards & Multi-Regional Packaging - ACE PRIVATE LABEL PACKAGING STANDARDS — CHEAT SHEETS SOLUTION/CONTRIBUTION: Created Cheat Sheets to facilitate and standardize the creation of Ace Private Label Artwork for our global partners. https://www.kristenweissman.com/new-project-2 daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b444f436d2a73cc9b3cc21b/1531203395991/ PACKAGING >> OfficeMax + More - UNITED AIRLINES P.S. DVD PACKAGING DESCRIPTION/CONTRIBUTION: Created packaging for introductory DVD for new premium transcontinental service. Developed and designed artwork while maintaining brand standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438df388251b797e765706/5b43923a758d468485894f68/1531203395991/KWeissman_2007UALPSDVD.png PACKAGING >> OfficeMax + More - UNITED AIRLINES P.S. DVD PACKAGING DESCRIPTION/CONTRIBUTION: Created packaging for introductory DVD for new premium transcontinental service. Developed and designed artwork while maintaining brand standards. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438df388251b797e765706/5b43923a575d1f1528797afc/1531203368929/KWeissman_2011FLNatEssentials.png PACKAGING >> OfficeMax + More - NATURAL ESSENTIALS BY BCM LOGO AND PACKAGING DESCRIPTION/CONTRIBUTION: Created logo and packaging for a small start-up focusing on homemade hair care products. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438df388251b797e765706/5b43923c575d1f1528797b0a/1531203325256/KWeissman_2012DiVogaBrenton.png PACKAGING >> OfficeMax + More - DIVOGA/BRENTON CHAIR PACKAGING CONVERSION CHALLENGE: Convert the existing DiVOGA Zania chair artwork and photography style to the Brenton private label. Develop a bilingual version of packaging to comply with Canadian requirements. SOLUTION: Revised packaging allowed OfficeMax and Grand & Toy to share and sell the SKU in both countries at a significant cost-savings. CONTRIBUTION: Researched Canadian packaging standards, developed and designed new bilingual packaging style, art directed chair photography and approved final vendor artwork. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438df388251b797e765706/5b43923c88251b797e775e76/1531203293706/KWeissman_2012TulRefresh.png PACKAGING >> OfficeMax + More - TUL PEN PACKAGE REFRESH CONCEPTS CHALLENGE: Current package needs to be updated and size reduced to align with competitor product standards. SOLUTION/CONTRIBUTION: Researched brand equities, concepted new design solutions that retained brand integrity, and produced artwork for mock-ups. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438df388251b797e765706/5b43923d758d46848589506f/1531203272159/KWeissman_2013InPlaceBinder.png PACKAGING >> OfficeMax + More - [IN]PLACE BINDER CATEGORY EXPANSION CHALLENGE: Develop a new premium tier of [IN]PLACE binder product packaging. New look must integrate with existing packaging but express increased level of strength and quality. SOLUTION: Addition of guarantee ribbon, as well as metallic effects, elevated packaging as a “step-up” product. Dramatic photography enhanced style of product while highlighting durability of binder material. CONTRIBUTION: Concepted and designed lead SKU artwork. Developed premium look for icons and ribbon. Art directed product photography, managed and approved vendor created artwork. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438df388251b797e765706/5b43923e758d46848589507b/1531203349010/KWeissman_2013OMXInkRefresh.png PACKAGING >> OfficeMax + More - OFFICEMAX INKJET REFRESH CHALLENGE: Update existing inkjet packaging to align with the recently revised toner packaging. SOLUTION: Developed color palette that coordinated with national brands allowing vertical color-blocking on shelf enhancing consumers’ ink-finding ability. CONTRIBUTION: Co-designed new packaging, developed color palette, collaborated with external agency to produce artwork, and managed development of planogram mock-up. https://www.kristenweissman.com/packaging-omx-paper-refresh daily 0.75 2018-07-17 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b4e61072b6a28fc9aea6ad3/1531155049460/ PACKAGING >> OfficeMax Copy Paper Refresh https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0270a6ad9aaff51a45/5b4392611ae6cfc541448a60/1531155049460/KWeissman_2012OMXPaperRefresh1.png PACKAGING >> OfficeMax Copy Paper Refresh https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0270a6ad9aaff51a45/5b4392622b6a284a322b524d/1531863303789/KWeissman_2012OMXPaperRefresh2.png PACKAGING >> OfficeMax Copy Paper Refresh - OFFICEMAX MULTI-USE COPY PAPER REFRESH CHALLENGE: Refresh current paper graphics to better differentiate SKU clusters and product benefit within the OfficeMax paper category. Copy and Multi-Use Copy paper was not easily distinguishable to consumers. SOLUTION: For each step-up SKU, a gradient was added to the lower half of the package and a graphic treatment was added to the product name. These additions helped visually differentiate paper grades. Simplified and utilized more relevant “floating paper” graphics for each paper grade. Enhanced copy and product names to communicate performance and usage more effectively. CONTRIBUTION: Researched paper industry product tiers, design trends, naming conventions and product architecture. Informally tested potential solutions with internal panel. Worked with copywriter to revise paper names and enhance descriptions. Modified existing artwork to uphold brand standards but allow for new category treatment. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0270a6ad9aaff51a45/5b43926203ce64ad98963983/1531863303715/KWeissman_2012OMXPaperRefresh3.png PACKAGING >> OfficeMax Copy Paper Refresh - OFFICEMAX MULTI-USE COPY PAPER REFRESH LEADING BRAND RESEARCH SOLUTION/CONTRIBUTION: Plotted competition and existing OfficeMax paper to decipher product hierarchy and comparable products from other brands. https://www.kristenweissman.com/new-project-3 daily 0.75 2018-07-17 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b4450cc6d2a73cc9b3ce430/1531203651159/ PACKAGING >> OfficeMax Trilingual Program - OFFICEMAX TRILINGUAL PACKAGING PROGRAM CHALLENGE: Develop new trilingual packaging for over 300+ of the top-selling shared SKUs for OfficeMax and Grand & Toy. Packaging has to comply with Canadian requirements. Must live harmoniously on shelf with existing packaging across all product categories in store. SOLUTION: New trilingual package design allowed United States and Canada to share inventory resulting in a multi-million dollar cost-savings. CONTRIBUTION: Concepted and co-designed new trilingual packaging with external agency. Developed design to work across a variety of packaging structures. Created artwork for all lead SKUs and managed design phases with Canadian partners. Ensured consistency and met deadlines. Art directed and approved vendor dielines. Devised brand standards for new packaging style guide. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0803ce6474b2549313/5b4392b7575d1f15287995d0/1531203651159/KWeissman_2013OMXTrilingual2.png PACKAGING >> OfficeMax Trilingual Program - OFFICEMAX TRILINGUAL PACKAGING PROGRAM CHALLENGE: Develop new trilingual packaging for over 300+ of the top-selling shared SKUs for OfficeMax and Grand & Toy. Packaging has to comply with Canadian requirements. Must live harmoniously on shelf with existing packaging across all product categories in store. SOLUTION: New trilingual package design allowed United States and Canada to share inventory resulting in a multi-million dollar cost-savings. CONTRIBUTION: Concepted and co-designed new trilingual packaging with external agency. Developed design to work across a variety of packaging structures. Created artwork for all lead SKUs and managed design phases with Canadian partners. Ensured consistency and met deadlines. Art directed and approved vendor dielines. Devised brand standards for new packaging style guide. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0803ce6474b2549313/5b4392b603ce64ad98964ae3/1531203676010/KWeissman_2013OMXTrilingual1.png PACKAGING >> OfficeMax Trilingual Program - OFFICEMAX NEW TRILINGUAL PACKAGING COLOR BLOCKING STUDY SOLUTION/CONTRIBUTION: Overlayed new packaging on existing shelf set to explore color-blocking and make necessary adjustments. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0803ce6474b2549313/5b4392b68a922de424597516/1531203788285/KWeissman_2013OMXTrilingual.png PACKAGING >> OfficeMax Trilingual Program - OFFICEMAX NEW TRILINGUAL PACKAGING FINAL DIELINES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0803ce6474b2549313/5b4392b788251b797e777840/1531203748369/KWeissman_2013OMXTrilingual3.png PACKAGING >> OfficeMax Trilingual Program - OFFICEMAX NEW TRILINGUAL PACKAGING FINAL DIELINES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e0803ce6474b2549313/5b43aabe6d2a7309a563600b/1531161289872/Resume_Name.png PACKAGING >> OfficeMax Trilingual Program https://www.kristenweissman.com/photo-direction daily 0.75 2018-07-22 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b54edca352f530b8e4779f4/1531196267750/ PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4432f7758d46c3865dc5e5/1531196267750/November_Flyer_FC.jpg PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4437c5562fa7fde6f8b287/1532292553744/November_Flyer_FC.jpg PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4437fe352f5316538b7f94/1532292553764/2314-1627GRP_shdspread_sm.jpg PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b44383e70a6ade52de3006d/1532292553768/CB+Green+Grp+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4438678a922d33d9fc51b5/1532292553808/Reliable101Cover+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4438622b6a28965ad7ce8f/1532292553803/CB-10A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b44391203ce64f8b985686e/1532292553810/2314-1627GRP_shdspread_sm.jpg PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4438c4562fa7fde6f8d31a/1532292553901/CB-44A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b44398570a6ade52de329e9/1532292554095/CB-41A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b4438f00e2e7292fc89da4e/1532292554113/CB-47B+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443bd71ae6cf14d35899a0/1532292554183/MAXI-110-111A.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b44391f352f5316538ba3e0/1532292554176/CB-68A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443bf288251bce128c359f/1532292554204/MAXI-110-111BNEW.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b44399a758d46c3865ea4a3/1532292554218/CB-78A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443a7b8a922d33d9fc922b/1532292554213/CB-95A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443ae10e2e7292fc8a13fb/1532292554286/CB-101A+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443b0f575d1f575c2a0b1f/1532292554369/2121-6346grp+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443b341ae6cf14d3588770/1532292554713/2214-6642GRPc+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443b5e352f5316538be8ae/1532292554696/AprilAcquisition+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443b7f8a922d33d9fcb033/1532292554704/AprilMonthlyFlyer+copy.png PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e201ae6cf8a279067dd/5b443bad2b6a28965ad83600/1532292554708/BC0709REL20.png PHOTO DIRECTION https://www.kristenweissman.com/process-docs daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b4451ed88251bce128e8fe7/1531203984275/ PROCESS + DOCS - ACE INTERNATIONAL’S NEW ART COPY FILE (ACF) CHALLENGE: Find a way to consolidate the current method of providing one MS Word document per SKU needed, as well as solving for the inconsistencies and errors in translations that were plaguing category product development for the new International Division. SOLUTION/CONTRIBUTION: Single-handedly developed a new process and spreadsheet document (Art Copy File or ACF) that revolutionized Ace International’s system for submitting copy for packaging. New document was and Excel template with custom styles and pre-labeled rows for product information that guided Buyers as they entered copy. Space for translations kept all info in one place. Each SKU had its own column. Layout provided a birds-eye view for Buyers. Inconsistencies across the SKU count were easily identified simply by comparing columns. The new ACF was adopted with incredibly positive feedback. It increased productivity by more than 200% and decreased errors by 90%. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e2a0e2e72147463997f/5b4393198a922de42459899e/1531203984275/KWeissman_ProcessDoc1_Big.png PROCESS + DOCS - ACE INTERNATIONAL’S NEW ART COPY FILE (ACF) CHALLENGE: Find a way to consolidate the current method of providing one MS Word document per SKU needed, as well as solving for the inconsistencies and errors in translations that were plaguing category product development for the new International Division. SOLUTION/CONTRIBUTION: Single-handedly developed a new process and spreadsheet document (Art Copy File or ACF) that revolutionized Ace International’s system for submitting copy for packaging. New document was and Excel template with custom styles and pre-labeled rows for product information that guided Buyers as they entered copy. Space for translations kept all info in one place. Each SKU had its own column. Layout provided a birds-eye view for Buyers. Inconsistencies across the SKU count were easily identified simply by comparing columns. The new ACF was adopted with incredibly positive feedback. It increased productivity by more than 200% and decreased errors by 90%. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e2a0e2e72147463997f/5b4451a92b6a28965ada9164/1531204049717/KWeissman_UALExtLogos1.png PROCESS + DOCS - UNITED AIRLINES LOGO LIBRARY OVERHAUL AND STANDARDIZATION DESCRIPTION/CONTRIBUTION: Initiated and executed a complete standardization and redraw of the entire United logo database containing over 300+ logos in two sizes. Developed and implemented a highly efficient production process to ensure visual continuity between logo families, across computer platforms, color spaces, and software applications. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e2a0e2e72147463997f/5b4451a9aa4a99079865e7b8/1531204070173/KWeissman_UALExtLogos2.png PROCESS + DOCS - UNITED AIRLINES LOGO LIBRARY OVERHAUL AND STANDARDIZATION (CONT’D) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e2a0e2e72147463997f/5b4451b5f950b7ecba68e169/1531204077256/KWeissman_UALIntLogos1.png PROCESS + DOCS - UNITED AIRLINES LOGO LIBRARY OVERHAUL AND STANDARDIZATION (CONT’D) https://www.kristenweissman.com/various-projects daily 0.75 2018-07-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b4453ca8a922d33d9ff4155/1531204494814/ VARIOUS PROJECTS - TWO BIRDS ONE BLOOM ETSY STORE AND BRAND IDENTITY CHALLENGE: Develop identity, product packaging and online presence for personal upstart craft business. SOLUTION/CONTRIBUTION: Designed logo and brand identity, developed low-budget packaging solutions, built online Etsy storefront and used online tools to market and increase business, co-created products, packaged and shipped sold items, and ran day-to-day operations. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e5d03ce6474b254a7f9/5b43936d88251b797e779f6a/1531204494814/KWeissman_MISCTwoBirds.png VARIOUS PROJECTS - TWO BIRDS ONE BLOOM ETSY STORE AND BRAND IDENTITY CHALLENGE: Develop identity, product packaging and online presence for personal upstart craft business. SOLUTION/CONTRIBUTION: Designed logo and brand identity, developed low-budget packaging solutions, built online Etsy storefront and used online tools to market and increase business, co-created products, packaged and shipped sold items, and ran day-to-day operations. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e5d03ce6474b254a7f9/5b43936e575d1f152879bdbb/1531204508247/KWeissman_MISCWedding.png VARIOUS PROJECTS - RODERICK / WEISSMAN WEDDING SOLUTION/CONTRIBUTION: Co-created every aspect of our wedding with my designer husband. Illustrated and designed invitations and collateral, handmade programs, designed and built wish tree, art directed flowers, chuppah and cake. https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b438e5d03ce6474b254a7f9/5b439370562fa7b500ada9f0/1531204554097/KWeissman_MISCZoe.png VARIOUS PROJECTS - ZOE’s FIRST BIRTHDAY SOLUTION/CONTRIBUTION: Created artwork and illustration, designed collateral and created decorations for daughter’s first birthday. https://www.kristenweissman.com/packaging-celebrations-halloween daily 0.75 2018-07-22 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b54ea1070a6ad6dfd011ac4/1531154942601/ PACKAGING >> Celebrations Halloween https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b4391d6f950b799a5109273/5b4391f770a6ad9aaff60da4/1531154942601/KWeissman_CelebHalloween0_Big.png PACKAGING >> Celebrations Halloween https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b4391d6f950b799a5109273/5b4391f788251b797e774fdc/1532291600143/KWeissman_CelebHalloween1_Big.png PACKAGING >> Celebrations Halloween https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b4391d6f950b799a5109273/5b4391f970a6ad9aaff60e69/1532291600163/KWeissman_CelebHalloween3_Big.png PACKAGING >> Celebrations Halloween https://www.kristenweissman.com/style-guides daily 0.75 2018-07-22 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b54e9aa1ae6cf630b958d10/1532291498171/ STYLE GUIDES + BRANDING - ACE PRIVATE LABELS POSITIONING + BRAND ESSENCE BOARDS CHALLENGE: Develop a presentation depicting each of the Private Label’s core essence and personality for Ace’s Brand Strategy Strat Presentation. SOLUTION/CONTRIBUTION: Co-Designed look and feel for presentation, collected assets, wrote copy, retouched photos and designed background. Slides were later turned into posters for Shanghai Office. ADDITIONAL CREDIT: Ted Mielas (Co-designer) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b4e606a6d2a73cd54d26117/5b4390a3aa4a99ba1fd1f611/1532291498171/KWeissman_PrivateLabelMood_Big.png STYLE GUIDES + BRANDING - ACE PRIVATE LABELS POSITIONING + BRAND ESSENCE BOARDS CHALLENGE: Develop a presentation depicting each of the Private Label’s core essence and personality for Ace’s Brand Strategy Strat Presentation. SOLUTION/CONTRIBUTION: Co-Designed look and feel for presentation, collected assets, wrote copy, retouched photos and designed background. Slides were later turned into posters for Shanghai Office. ADDITIONAL CREDIT: Ted Mielas (Co-designer) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b4e606a6d2a73cd54d26117/5b4392b91ae6cfc541449d3a/1532291498196/KWeissman_2013OMXTrilingualGuide.png STYLE GUIDES + BRANDING - OFFICEMAX NEW TRILINGUAL PACKAGING STYLE GUIDE PAGES SOLUTION/CONTRIBUTION: Created a style guide to illustrate the new brand standards for trilingual packaging. https://www.kristenweissman.com/print daily 0.75 2018-07-22 https://www.kristenweissman.com/featured daily 0.75 2020-10-10 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b612ed7f950b7207980e513/1533097662679/KW_OmxPack_2012Paper_A4.png FEATURED PAPER REFRESH //// NEW INKJET (BASIC AND PREMIUM) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65004c6d2a73ce52d4f2e9/1533345971374/KW_OmxPack_2012Paper_B2.png FEATURED PAPER REFRESH //// RESEARCH: BRIGHTNESS/HEAVINESS COMPARISON SCALE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65032c6d2a73ce52d5488d/1533347162207/KW_OmxPack_2012Paper_B5.png FEATURED PAPER REFRESH //// RESEARCH: LEADING BRANDS STUDY https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fcf8070a6ad767522fd3d/1533345759859/KW_OmxPack_2012Paper_A2.png FEATURED PAPER REFRESH //// SHELF SET TEST https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b612f6988251bdab3d0a214/1533097762842/KW_OmxPack_2012Paper_A7.png FEATURED PAPER REFRESH //// NEW COLOR COPY (PREMIUM PLUS) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fcf8070a6ad767522fd3b/1532724297833/KW_OmxPack_2012Paper_A1.png FEATURED PAPER REFRESH //// BEFORE + AFTER COPY PAPER (BASIC AND PREMIUM) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b612f476d2a730eaddf47f9/1533097721944/KW_OmxPack_2012Paper_A6.png FEATURED PAPER REFRESH //// NEW LASER (BASIC AND PREMIUM) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b612f21352f532d2058ded2/1533097687350/KW_OmxPack_2012Paper_A5.png FEATURED PAPER REFRESH //// NEW MULTIPURPOSE (BASIC AND PREMIUM) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65b610562fa7f5d5376ae5/1533392446125/KW_OmxOther_Digital-CharityGolf_A2.png FEATURED CHARITY CLASSIC //// 2010 PDF FORMS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65b5a4f950b7f277c78522/1533392353809/KW_OmxOther_Digital-CharityGolf_A3.png FEATURED CHARITY CLASSIC //// 2011 INFORMATION PAGES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fb838352f53c1e4c8f0e0/1532999811377/KW_OmxOther_Digital-CharityGolf_A1.jpg FEATURED CHARITY CLASSIC //// 2011 LANDING PAGE AND LOGO https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b613a4303ce641614b67b95/1533583877175/KW_AcePack_DOM-SprayPaint_A5.png FEATURED SPRAY PAINT + BRUSH-ON UPDATE //// STRIPING AND MARKING https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b613a031ae6cf9b7cc64682/1533583877173/KW_AcePack_DOM-SprayPaint_A4.png FEATURED SPRAY PAINT + BRUSH-ON UPDATE //// RUST STOP https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6509bcf950b7f277b9eab0/1533583877171/KW_AcePack_DOM-SprayPaint_A-MAIN.png FEATURED SPRAY PAINT + BRUSH-ON UPDATE //// SPRAY PAINT BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b613a85562fa752f4e29926/1533583877177/ FEATURED SPRAY PAINT + BRUSH-ON UPDATE //// PREMIUM AND METALLIC https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6139b4352f532d205a4c5d/1533583877179/KW_AcePack_DOM-BrushOn_B2.png FEATURED SPRAY PAINT + BRUSH-ON UPDATE //// BRUSH-ON BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f586588251b0f228d0ccb/1533339741031/KW_AcePLPack_LivingAccents_C-MAIN.png FEATURED LIVING ACCENTS //// PRODUCT SHIPPING BOX AND LABEL REDESIGN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f57c370a6ad39403c1eaf/1533339579496/KW_AcePLPack_LivingAccents_B-MAIN.png FEATURED LIVING ACCENTS //// HANGTAG BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b56bd4288251b712612826d/1532963771545/KWeissman_LivingAccents3_Big.png FEATURED LIVING ACCENTS //// PACKAGING STYLE GUIDE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6130230e2e724a6bdc40d6/1533339540426/KW_AcePLPack_LivingAccents_A1.png FEATURED LIVING ACCENTS //// LOGO REDESIGN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b64e7fd352f5395509a4c8a/1533339696881/KW_AcePLPack_LivingAccents_D-MAIN.png FEATURED LIVING ACCENTS //// PACKAGING EXAMPLES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f5789758d465c41980683/1533339879971/KW_AcePLPack_LivingAccents_A-MAIN.png FEATURED LIVING ACCENTS //// BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f52a10e2e72a2572d0362/1532973735938/KW_AcePLPack_CeleHallow_A-MAIN.png FEATURED HALLOWEEN //// LOGO AND PACKAGING https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f53bf575d1f05927a3403/1532974119133/KW_AcePLPack_CeleHallow_C-MAIN.png FEATURED HALLOWEEN //// CELEBRATIONS BRAND FAMILY https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6506ea70a6adef3bd45967/1533347948219/KW_AcePLPack_CeleHallow_B2.png FEATURED HALLOWEEN //// STYLE GUIDE PAGES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f52ce88251b0f228bbfd4/1532973792795/KW_AcePLPack_CeleHallow_B1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b56b6150e2e72bb9324d828/1532410782201/KWeissman_2011HealthcareTrade.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b56b45d352f53339a69e594/1532410782198/KWeissman_2011HealthcareTrade.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687d0570a6ad18271b2ac0/1533574427321/KW_OmxMiniCatalog_AcqRet2009Redesign_A2.png FEATURED OFFICE PRODUCTS MINI CATALOG //// STYLE GUIDE PAGES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fef0e352f53c1e4d10af6/1533398328489/KW_OmxMiniCatalog_TechBrochure2008_A1.png FEATURED TECHNOLOGY MINI CATALOG //// FRONT + BACK COVER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687cd3aa4a9913aee370be/1533574371288/KW_OmxMiniCatalog_AcqRet2009Redesign_A3.png FEATURED OFFICE PRODUCTS MINI CATALOG //// INTERIOR SPREADS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65ca6e352f53d381238702/1533397669778/KW_OmxMiniCatalog_TechBrochure2008_A3a.png FEATURED TECHNOLOGY MINI CATALOG //// INK SPREAD FEATURING MASTER PAGE TEMPLATE AND TYPE TREATMENTS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687c9e758d460c3b2ed6cb/1533574340007/KW_OmxMiniCatalog_AcqRet2009Redesign_A1.png FEATURED OFFICE PRODUCTS MINI CATALOG //// FRONT + BACK COVER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65cab12b6a286b620fc93d/1533398292077/KW_OmxMiniCatalog_TechBrochure2008_A3b.png FEATURED TECHNOLOGY MINI CATALOG //// PRINTERS SPREAD FEATURING MASTER PAGE TEMPLATE AND TYPE TREATMENTS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687d308a922d83295a60e3/1533574933239/KW_OmxMiniCatalog_AcqRet2009Redesign_A4.png FEATURED OFFICE PRODUCTS MINI CATALOG //// PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fef8a758d46a989ac23ce/1533397963978/KW_OmxMiniCatalog_TechBrochure2008_A3.png FEATURED TECHNOLOGY MINI CATALOG //// PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65cb0c2b6a286b620fd469/1533397893526/KW_OmxMiniCatalog_TechBrochure2008_A3c.png FEATURED TECHNOLOGY MINI CATALOG //// SPECIALTY SPREAD https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b613c730e2e724a6bddde7e/1533099168200/KW_AcePack_INTL-LEDBulbs_D-MAIN.png FEATURED LED BULBS //// Planogram of International (English/Spanish/French) Version https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f5fd66d2a734c55bee9e2/1532977124846/KW_AcePack_INTL-LEDBulbs_B-MAIN.jpg FEATURED LED BULBS //// Updated Latin America Version (English/Spanish) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f5fb2352f5372a86ea5c6/1532977088614/KW_AcePack_INTL-LEDBulbs_A-MAIN.jpg FEATURED LED BULB //// Updated MENA Version (English Only) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f600a70a6ad39403e30b3/1532977184105/KW_AcePack_INTL-LEDBulbs_C-MAIN.jpg FEATURED LED BULBS //// Dielines of MENA (English/Arabic) and International (English/Spanish/French) Versions https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6130901ae6cf9b7cc504da/1533342516044/KW_AcePLPack_Projex_A2.png FEATURED PROJEX //// LOGO PACKAGING BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f5def70a6ad39403daa12/1533340631770/KW_AcePLPack_Projex_A1.jpg FEATURED PROJEX //// PACKAGING WITH COLOR BAR https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6130b20e2e724a6bdc560d/1533096149277/KW_AcePLPack_Projex_A3.png FEATURED PROJEX //// PACKAGING BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b85076d2a737afa3442c3/1533005696062/KW_OmxPack_2013Trilingual_B2.png FEATURED TRILINGUAL PACKAGING //// VARIOUS PACKAGING STRUCTURES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b64f89d70a6adef3bd2af16/1533345053344/KW_OmxPack_2013Trilingual_A-MAIN.jpg FEATURED TRILINGUAL PACKAGING //// EXISTING BILINGUAL VS. NEW TRILINGUAL https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b85b4aa4a993fa3b9d4ef/1533344913403/KW_OmxPack_2013Trilingual_E2.png FEATURED TRILINGUAL PACKAGING //// ADDITIONAL STYLE GUIDE PAGES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b64fbda2b6a286b62fdfb91/1533344819151/KW_OmxPack_2013Trilingual_E1.png FEATURED TRILINGUAL PACKAGING //// PRODUCT TITLE FORMATTING STYLE GUIDE PAGE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b64f9c888251b17542e6f59/1533344307628/KW_OmxPack_2013Trilingual_C-MAIN.jpg FEATURED TRILINGUAL PACKAGING //// FINAL DIELINES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b64fa788a922d4284e6bdd0/1533344529443/KW_OmxPack_2013Trilingual_D-MAIN.jpg FEATURED TRILINGUAL PACKAGING //// COLOR BLOCKING PLANOGRAM STUDY https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b614723f950b7207983ee33/1533345009809/KW_OmxPack_2013Trilingual_F-MAIN.png FEATURED TRILINGUAL PACKAGING //// PRODUCT EXAMPLE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b66453c70a6adef3bf59265/1533429087765/KW_OmxCat_AcqRet2010-0W_A2.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b66441003ce647540fe2891/1533428774403/KW_OmxCat_AcqRet2008-11_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6643dd88251b1754511a4f/1533428731127/KW_OmxCat_AcqRet2008-10_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6645a7562fa7f5d54ab342/1533429216822/KW_OmxCat_AcqRet2009-04_A2.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6643b0575d1f9e8aa7ec1c/1533428683085/KW_OmxCat_AcqRet2008-08_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b664439575d1f9e8aa7fb49/1533428815003/KW_OmxCat_AcqRet2008-11_A2.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b66446bf950b7f277dab35a/1533428870301/KW_OmxCat_AcqRet2009-04_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6644caf950b7f277dabd74/1533428959969/KW_OmxCat_AcqRet2009-09_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6645171ae6cf3410027c0a/1533429040912/KW_OmxCat_AcqRet2010-0W_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68b5d02b6a28624cf98fb8/1533588948615/KW_UAL_Ads2006Rhapsody_B-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68b5ba88251b17e767c941/1533589146337/KWeissman_2006UALRhapAds1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68b5f21ae6cf304f3dc6d7/1533589023048/KW_UAL_LogoBusiness1_A3.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b95d16d2a73abcc8480f3/1533428501823/KW_OmxCat_Maxi2011_A4.png FEATURED 2011 OFFICE PRODUCTS CATALOG //// INTERIOR PAGE TEMPLATES, BORDER DESIGN AND CALL-OUT TREATMENT https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6654bf03ce6475400002ed/1533495021808/KW_OmxCat_Maxi2011_C-MAIN.png FEATURED 2011 OFFICE PRODUCTS CATALOG //// PHOTO DIRECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b66407b03ce647540fdbc78/1533428501831/KW_OmxCat_Maxi2009_A2.png FEATURED 2009 OFFICE PRODUCTS CATALOG //// SPECIAL FEATURES ADS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b937d575d1f68d34e7908/1533428501822/KW_OmxCat_Maxi2011_A2.png FEATURED 2011 OFFICE PRODUCTS CATALOG //// PRINTING SUPPLIES LEAD-IN PAGE WITH PRODUCT SPIRAL TREATMENT https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b664ae30e2e72aae885b21d/1533430527102/KW_OmxCat_Maxi2011_B1.png FEATURED 2011 OFFICE PRODUCTS CATALOG //// ALL LEAD-IN PAGES https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b920603ce64bd19c84d38/1533428501820/KW_OmxCat_Maxi2011_A1.jpg FEATURED 2011 OFFICE PRODUCTS CATALOG //// FILING LEAD-IN PAGE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b92901ae6cf430dbff577/1533428501827/KW_OmxCat_Maxi2011_B3.png FEATURED 2011 OFFICE PRODUCTS CATALOG //// CUSTOM HAND-DRAWN FONT https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5b9981575d1fa8d6fcd62e/1533428501825/KW_OmxCat_Maxi2011_A3.png FEATURED 2011 OFFICE PRODUCTS CATALOG //// HOW-TO GUIDE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b664221aa4a99f211af6ab0/1533428501835/KW_OmxCat_Maxi2008_A2.png FEATURED 2008 OFFICE PRODUCTS CATALOG //// COVER VERSIONING https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6640a38a922d428408eba1/1533428501829/KW_OmxCat_Maxi2009_A1.png FEATURED 2009 OFFICE PRODUCTS CATALOG //// TABLE OF CONTENTS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6641c00e2e72aae884a8c4/1533428501833/KW_OmxCat_Maxi2008_A1.png FEATURED 2008 OFFICE PRODUCTS CATALOG //// COVER AND INTRODUCTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65f5d98a922d4284fead59/1533408765434/KW_AceBrand_BSTemplates_A-MAIN.png FEATURED ACE PACKAGING STANDARDS //// TEMPLATES: LAWN & GARDEN, WHITE BACK, ALL VARIATIONS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65ef95352f53d381289ff3/1533407193067/KW_AceBrand_BSCheatSheets_A2.png FEATURED ACE PACKAGING STANDARDS //// CHEAT SHEETS: ACE PROMISE + LEGAL COPY/UPC https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65efff6d2a73ce52eb5a8c/1533407274041/KW_AceBrand_BSCheatSheets_A3.png FEATURED ACE PACKAGING STANDARDS //// CHEAT SHEETS: ICONS + VERSIONING https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65f56e758d46d3425a83a2/1533409635287/KW_AceBrand_BSGuideIntro_A2.png FEATURED ACE PACKAGING STANDARDS //// COVER + INTRO https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65f1608a922d4284fe0d59/1533408564628/KW_AceBrand_BSGuideALLPAGES_A-MAIN.png FEATURED ACE PACKAGING STANDARDS //// ENTIRE STYLE GUIDE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65f5466d2a73ce52ec1e53/1533408601978/KW_AceBrand_BSGuideIntro_A1.png FEATURED ACE PACKAGING STANDARDS //// REGIONAL PACKAGING OVERVIEW (DOMESTIC, INTERNATIONAL AND CANADIAN) https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65ef4903ce647540f29dfb/1533407110633/KW_AceBrand_BSCheatSheets_A1.png FEATURED ACE PACKAGING STANDARDS //// CHEAT SHEETS: DESIGN GUIDELINES + TYPOGRAPHY https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b65f59c352f53d3812975c9/1533408709882/KW_AceBrand_BSGuideMENA_A1.png FEATURED ACE PACKAGING STANDARDS //// PAGES FROM MENA (MIDDLE EAST/NORTH AFRICA) SECTION https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a36c758d46cbe65e7a9d/1533584549554/KW_AcePack_DOM-SoilMock_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a2c7758d46cbe65e5765/1533584549545/KW_AcePack_DOM-AutotiveMock_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a39e758d46cbe65e8555/1533584549556/KW_AcePack_INTL-ChildSafety_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a3ce758d46cbe65e9068/1533584549551/KW_AcePack_INTL-LEDWorkLights_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a42f2b6a28624cf4bd70/1533584549562/KW_AcePack_MENA-CFLBulbsFan_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a3f02b6a28624cf4add1/1533584549559/KW_AcePack_LATAM-InsectKillers_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a31b575d1f99a6fb204e/1533584549547/KW_AcePack_DOM-Screws_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b689da6f950b7dc20d52299/1533588088242/KW_UAL_Ads2003BlueBox_B-MAIN.png FEATURED UNITED AIRLINES ADS //// 2003 CAMPAIGN STANDARDIZATION DOCUMENT https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b689d111ae6cf304f3746af/1533588088220/KW_UAL_Ads2006Rhapsody_B-MAIN.png FEATURED UNITED AIRLINES ADS //// REBRANDING AD BEFORE + AFTER https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b689cd61ae6cf304f37397e/1533588088214/KWeissman_2006UALRhapAds1.png FEATURED UNITED AIRLINES ADS //// SELECTION FROM 2005-2007 CAMPAIGN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b689d5a70a6add62bf7d38d/1533588088227/KW_UAL_Ads2004BlueBar_A-MAIN.png FEATURED UNITED AIRLINES ADS //// SELECTION FROM 2004 CAMPAIGN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b689d7c0e2e729ed6549155/1533588088238/KW_UAL_Ads2003BlueBox_A-MAIN.png FEATURED UNITED AIRLINES ADS //// SELECTION FROM 2003 CAMPAIGN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b689e2daa4a99da3bbcef6a/1533588088245/KW_UAL_Ads2001White_A-MAIN.png FEATURED UNITED AIRLINES ADS //// SELECTION FROM 2001-2002 CAMPAIGN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f58e88a922df6e4a0d349/1532975365320/KW_AcePLPack_CeleHallow_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f5d548a922df6e4a1f590/1532976999782/KW_AcePLPack_Projex_A1.jpg FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5f61f41ae6cfe6fa2680d6/1532977694003/KW_AcePack_INTL-LEDBulbs_A-MAIN.jpg FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fd1ae6d2a73a281798065/1533006342866/KW_OmxPack_2012Paper_A1.jpg FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6870162b6a285b7225d59c/1533571112499/KW_OmxCat_Maxi2008_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6874c82b6a285b72270ad4/1533572318214/KW_AcePLPack_LivingAccents_A2.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687a1f70a6ad18271a680b/1533583877169/KW_AcePack_DOM-BrushOn_B2.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687aae70a6ad18271a8981/1533573857965/KW_AceBrand_BSGuideIntro_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b687b656d2a73cdd1d934bc/1533574000667/KW_OmxPack_2013Trilingual_F-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b688109aa4a9913aee46e62/1533575920026/KW_OmxMiniCatalog_AcqRet2009Redesign_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68833daa4a994c50cfe84e/1533576041576/KW_OmxCat_AcqRet2009-09_A-MAIN.jpg FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a072f950b7dc20d5c5e5/1533588088207/KW_UAL_AdsALL_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a135758d46cbe65dfb32/1533583677655/KW_OmxOther_Logos-GolfWWUEthic_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68a17f2b6a28624cf42030/1533583767950/KW_OmxOther_Trade-Health2011_A1.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68b7fa88251b17e7685d95/1533589501294/KW_UAL_LogoBusiness1_A4.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b68b911562fa70562ba7833/1533589796828/KW_AcePack_MENA-CFLBulbsFan_A-MAIN.png FEATURED https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5f80fc607ba2676382dbfb09/1602288739777/AbbVieLogo_BLUE+copy.jpg FEATURED https://www.kristenweissman.com/ace-brand-extension-automotive daily 0.75 2018-08-05 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b5fe7d26d2a73a2817c8cc1/1533011962091/KW_AcePack_DOM-AutotiveMock_A-MAIN.jpg ACE BRAND EXTENSION //// AUTOMOTIVE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b5fe6fcaa4a9979974695c9/5b5fe83f0e2e72e41dfe3803/1533502370833/KW_AcePack_DOM-AutotiveMock_A-MAIN.jpg ACE BRAND EXTENSION //// AUTOMOTIVE CHALLENGE: Concept solutions to extend the Ace Brand into the Automotive category using non-specific car imagery. SOLUTION/CONTRIBUTION: Designed a variety of concepts and one was chosen as the final design when the program moves forward. https://www.kristenweissman.com/print-ads daily 0.75 2018-08-05 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b674e16d53554a1bead1a0b/1533496854994/ Single Page Print Ads https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674d99758d46d3427e5026/5b674e0f2b6a286b623991c4/1533496854994/KW_OmxOther_Ad-GoodGalaTul2011_A1.png Single Page Print Ads https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674d99758d46d3427e5026/5b674e15562fa7f5d563cbc1/1533496857818/KW_OmxOther_Ad-GoodGalaTul2011_A2.png Single Page Print Ads https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674d99758d46d3427e5026/5b674e1b352f53d3814d7948/1533496867012/KW_OmxOther_Ad-GoodGalaTul2011_A3.png Single Page Print Ads https://www.kristenweissman.com/logos-identity daily 0.75 2018-08-05 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b675e9e6d2a73ce52128ba3/1533500928127/ logos + Identity OFFICEMAX CHARITY CLASSIC https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674eb58a922d428422b29f/1533500928127/KW_OmxOther_Logos-GolfWWUEthic_A1.png logos + Identity OFFICEMAX CHARITY CLASSIC https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674eba8a922d428422b33e/1533500972950/KW_OmxOther_Logos-GolfWWUEthic_A2.png logos + Identity OFFICEMAX ETHICS & COMPLIANCE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674ebff950b7f277f40187/1533500994905/KW_OmxOther_Logos-GolfWWUEthic_A3.png logos + Identity OFFICEMAX WORK WITH US https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674efb0e2e72aae89e56fd/1533501016358/KW_AcePLPack_CeleHallow_A2.png logos + Identity CELEBRATIONS HALLOWEEN https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674f1af950b7f277f40ee2/1533501028608/KW_AcePLPack_LivingAccents_A1.png logos + Identity LIVING ACCENTS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674f21758d46d3427e8d8b/1533501041217/KW_AcePLPack_Projex_A2.png logos + Identity PROJEX https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674f4b03ce64754017943e/1533501059055/KWeissman_UALBiz1.png logos + Identity UNITED BUSINESS ONE https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674fac758d46d3427ea0b3/1533501071426/KW_FreeCollege_F-NatEssentials2011_A1.png logos + Identity NATURAL ESSENTIALS https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b674e8b1ae6cf34101bc797/5b674fb9352f53d3814db555/1533501086487/KW_FreeCollege_C-JRBooks_A-MAIN.png logos + Identity JACK RODERICK BOOKS https://www.kristenweissman.com/digital-1 daily 0.75 2018-08-05 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b6751cae0c938aac6531e52/1533497802724/ Digital https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67517e2b6a286b623a127c/5b6751b78a922d4284232372/1533497802724/KW_OmxOther_Digital-BSYE_A-MAIN.png Digital https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67517e2b6a286b623a127c/5b6751d4352f53d3814e038d/1533497823622/KW_OmxOther_Digital-Goodwork_A-MAIN.png Digital https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67517e2b6a286b623a127c/5b6751e1352f53d3814e05a8/1533497835223/KW_OmxOther_Digital-IntegSol2011_A-MAIN.png Digital https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67517e2b6a286b623a127c/5b6751f22b6a286b623a22ec/1533497857579/KW_OmxOther_Digital-MaxPerks2009_A-MAIN.png Digital https://www.kristenweissman.com/direct-mail daily 0.75 2018-08-05 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b675244548b0253e9ed16cf/1533497924738/ Direct mail https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b675211aa4a99f211c97efa/5b67523170a6adef3b0f412e/1533497924738/KW_OmxOther_DirectMail-BTS_A-MAIN.png Direct mail https://www.kristenweissman.com/mini-catalogs daily 0.75 2018-08-05 https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/t/5b675430f950b7f277f4ca27/1533498011329/ Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b67528a758d46d3427f0b92/1533498011329/KW_OmxMiniCatalog_AcqRet2009Redesign_A1.png Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b675297aa4a99f211c992b2/1533498023679/KW_OmxMiniCatalog_AcqRet2009Redesign_A3.png Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b6752a5352f53d3814e21a7/1533498415757/KW_OmxMiniCatalog_PLBrochure2009_A1.png Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b6752b1758d46d3427f105c/1533498045823/KW_OmxMiniCatalog_PLBrochure2009_A2.png Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b6752ba2b6a286b623a3fdb/1533498415768/KW_OmxMiniCatalog_PLBrochure2009_A3.png Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b6752c6f950b7f277f4959a/1533498415792/KW_OmxMiniCatalog_PLBrochure2009_A4.png Mini Catalogs https://static1.squarespace.com/static/5b3272c2a9e028642c76e7c7/5b67526f70a6adef3b0f4a8a/5b6752d2f950b7f277f4971c/1533498415800/KW_OmxMiniCatalog_TechBrochure2008_A1.png Mini Catalogs 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